How Infix Digital Helps Local Businesses Grow Online
Why Digital Growth Matters for Local Businesses
The digital landscape has transformed how businesses operate, and local businesses are no exception. Studies show that 70% of consumers search online before making a purchase, and nearly 80% of local searches lead to conversions. However, despite these numbers, 40% of local businesses still struggle with an optimised online presence, making it harder for them to compete.
At Infix Digital, we specialise in helping small and medium-sized businesses (SMBs) establish and grow their online presence. Through strategic digital marketing, website optimisation, SEO, and advertising, we help companies to attract more customers, generate leads, and increase revenue.
Our Results-Driven Approach
We focus on data-backed strategies that deliver measurable results. Our clients have experienced:
✅ 150% increase in organic traffic within 6 months
✅ 3x return on investment (ROI) from paid advertising campaigns
✅ 2x more calls & 3x more direction requests with Google My Business optimization
✅ 62% lower cost per lead with Google & Facebook Ads
✅ 120% increase in social media engagement
1️⃣ Website Development & Optimization
First Impressions Matter
A business’s website is its digital shopfront. According to research, 75% of users judge a business’s credibility based on its website design. If a website is slow, outdated, or difficult to navigate, potential customers will likely leave and never return.
How We Help:
🔹 Mobile-Responsive Designs—With over 60% of web traffic coming from mobile devices, we ensure every website is fully responsive.
🔹 Faster Load Times – A 40% faster website leads to better engagement and higher conversion rates.
🔹 SEO-Friendly Structure—Our websites are designed with on-page SEO best practices to rank higher on Google.
🔹 Conversion-Optimised Layouts—We design with lead generation in mind, increasing contact form submissions and sales.
A well-optimised website isn’t just about aesthetics—it’s a 24/7 sales tool that works even when your business is closed.
2️⃣ SEO & Local SEO: Getting Found Online
Why SEO Matters for Local Businesses
Over 93% of all online experiences start with a search engine, and 46% of all Google searches are for local businesses. If a business isn’t ranking on the first page of Google, it’s losing potential customers.
How We Help:
✅ Keyword Research & Optimisation—We find the best-performing keywords for local businesses and optimise content around them.
✅ Google My Business Optimisation—Businesses with an optimised GMB listing see 2x more calls & 3x more direction requests.
✅ On-Page & Technical SEO—From metadata optimisation to site speed improvements, we handle it all.
✅ Local Citations & Backlinks—We improve domain authority by listing businesses on high-quality directories.
Real Impact:
🔹 150% increase in organic traffic within 6 months
🔹 Higher local rankings, leading to more foot traffic and phone inquiries
🔹 Improved online reputation with better Google reviews and visibility
With the right SEO strategy, local businesses can dominate their markets and stay ahead of competitors.
3️⃣ Social Media Marketing: Building Brand Awareness
The Power of Social Media for Local Businesses
Did you know that 78% of consumers say social media influences their buying decisions? Yet, many businesses struggle with consistent posting, engagement, and strategy.
How We Help:
🔹 Content Creation & Strategy – We develop engaging social media content that resonates with the target audience.
🔹 Paid Social Media Campaigns – We drive targeted leads using Facebook & Instagram Ads.
🔹 Community Engagement – Responding to comments, messages, and building relationships.
🔹 Influencer & Brand Partnerships – Collaborations that boost visibility and credibility.
Proven Results:
📈 120% increase in engagement for clients using our social media strategy
📈 More followers, better audience interaction, and higher brand trust
A strong social media presence builds brand loyalty, customer engagement, and direct sales.
4️⃣ Paid Advertising: Maximizing ROI with Google & Facebook Ads
Why Paid Advertising Works
Organic growth is great, but for fast results, paid advertising is essential. A well-optimised ad campaign can reach thousands of potential customers instantly.
How We Help:
✅ Google Ads Management—Optimised search ads to appear for relevant local searches.
✅ Facebook & Instagram Ads—Highly targeted ads based on demographics, interests, and behaviours.
✅ A/B Testing & Optimisation—We test different ads to see what works best and continuously improve.
✅ Retargeting Campaigns—Re-engage visitors who didn’t convert the first time.
Proven Results:
📈 3x ROI on paid ads for local businesses
📈 62% lower cost per lead compared to traditional marketing
📈 More store visits, phone calls, and online sales
With paid advertising, local businesses get immediate visibility and faster sales growth.
🚀 Ready to Grow Your Local Business? Let’s Talk!
At Infix Digital, we’re passionate about helping local businesses succeed. Whether you need a better website, higher search rankings, social media engagement, or paid advertising that works, we’ve got you covered.
📞 Let’s discuss your growth strategy today!
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